When it comes to business signage and branding, colour is one of the most powerful tools at your disposal. Long before a customer reads your message or learns about your services, they’ll form an impression based on what they see — and colour plays a major role in that first impression.
In fact, studies show that up to 90% of snap judgements made about products can be based on colour alone. For businesses in Exeter and across Devon, getting your colours right can make the difference between blending in or standing out.
Understanding Colour Psychology
Colour psychology is the study of how different hues influence perceptions and behaviours. While personal experiences and cultural differences can affect interpretation, certain associations are widely recognised:
Red: Bold, energetic, and attention-grabbing. Often used to create a sense of urgency (common in sales signage) or to signal confidence and strength.
Blue: Trustworthy, professional, and calming. Widely used in corporate branding, financial services, and healthcare.
Green: Natural, calming, and associated with growth. Popular with eco-conscious brands, health products, and anything tied to nature.
Yellow: Optimistic, warm, and inviting. Effective for catching the eye but best used as an accent due to its intensity.
Black: Elegant, modern, and sophisticated. Often used in high-end branding to convey exclusivity.
White: Clean, simple, and pure. Creates space and pairs well with bold colours for contrast.
Orange and Purple: Creative and energetic, these colours are often used by brands wanting to convey innovation or a playful tone.
What Works Best for Signs?
When it comes to signage, legibility and contrast are just as important as emotional impact. A great sign doesn’t just look good — it must also be easy to read from a distance, in different lighting conditions.
Here are a few tips:
High contrast colour combinations (like white text on dark backgrounds, or black on yellow) are easier to read.
Avoid overly complex colour palettes. Two to three key colours are usually plenty.
Use colours that reflect your brand identity but also consider the context — a rustic café in Exeter might benefit from warm, earthy tones, while a tech startup might go for cool blues and minimalism.
Standing Out in Exeter’s Competitive Market
Exeter is home to a wide mix of independent shops, growing tech firms, trades, and national chains. In busy areas like Marsh Barton, Cowick Street, and the city centre, visual impact is everything.
With so many businesses competing for attention, well-designed and colour-optimised signage helps you cut through the noise. It not only tells people who you are — it shows them how you want to be perceived.
If you’re looking to refresh your brand or upgrade your exterior presence, working with professionals who understand the importance of colour is a smart move. For expert support with signs Exeter businesses can turn to local specialists who combine design expertise with regional insight.
