Australia’s fitness community has a lot to look forward to this year. AusFitness Expo is back in 2026, and it is shaping up to be the most exciting edition yet. Whether you love strength training, functional fitness, wellness, or nutrition, this event has something for you. This guide covers everything you need to know — from dates and ticket prices to what is actually happening on the floor.
AusFitness Expo is Australia’s biggest festival of fitness, live sport, active health, and nutrition. It brings together tens of thousands of fitness enthusiasts, weekend warriors, athletes, and fitness professionals every single year. The event is organised by National Media, a leading name in the Australian health and fitness trade show space.
The expo is more than just a product showcase. It is a full-on fitness festival. Attendees can discover new brands, watch live sporting competitions, meet fitness celebrities, try equipment before they buy, and score exclusive discounts. Past visitors have called it “Coachella for fitness lovers.” That description says a lot about the energy and atmosphere you can expect.
Additionally, the event runs a separate trade show for industry professionals. This makes it unique. It serves both everyday consumers and serious fitness businesses at the same time.
AusFitness Expo 2026 Dates: Melbourne and Sydney
One of the best things about AusFitness Expo is that it visits two major Australian cities each year. In 2026, you have two chances to attend.
The Melbourne event already took place on March 21 and 22, 2026, at the Melbourne Convention and Exhibition Centre (MCEC), located at 1 Convention Centre Place, South Wharf, VIC 3006. It was a massive success, with the team welcoming more than 30,000 visitors across the Melbourne and Sydney editions combined.
However, if you missed Melbourne, do not worry. The Sydney event is still ahead. The Sydney expo runs from September 11 to 13, 2026, at the International Convention Centre (ICC) Sydney, located at 14 Darling Drive, Darling Harbour, NSW 2000. The public expo runs all three days from 10am to 5pm. This gives you a full weekend — plus a bonus Friday — to take it all in.
Ticket Prices and How to Book
Tickets are available at several price points depending on when you buy them. Booking early always saves you money.
For the Sydney Expo, the pricing tiers are as follows:
Early Bird (limited time from January 9, 2026): 1-Day Adult — $20, 2-Day Adult — $35, 1-Day Child (13–17 years) — $20
Show Day Price (purchased at the door): 1-Day Adult — $35, 2-Day Adult — $60, 1-Day Child (13–17 years) — $25
Children aged 12 and under receive free entry
Therefore, buying your tickets online before the event saves you up to $25 on a two-day adult pass. The venue is cash-free, so all payments must be made by card. Additionally, AUSactive members receive 20% off tickets using the code AUSACTIVE at checkout.
Tickets are available through the official AusFitness Expo website at ausfitnessexpo.com.au. The event recommends purchasing early, as sessions and competitions can reach capacity.
The AusFitness Industry Trade Show and Summit
Alongside the public expo, there is a dedicated event for fitness professionals. The AusFitness Industry Trade Show and Summit runs at ICC Sydney on Friday, September 11 and Saturday, September 12, 2026. This is a trade-only event.
It is designed specifically for gym owners, personal trainers, studio operators, buyers, and decision-makers from across the health and fitness sector. The trade show features over 100 exhibiting brands and a free education program led by industry leaders.
Topics covered include growing your fitness business, improving member retention, and building world-class facilities. There is also a Roundtable Lounge for open conversations and knowledge sharing. Attendees can earn CEC points toward their professional development and industry accreditation.
Trade tickets are free if registered before September 10. After that, they cost $50 on show days. Importantly, your trade ticket also includes free entry to all three days of the public AusFitness Expo. This makes attending incredibly good value for fitness professionals.
What Is Happening on the Expo Floor?
The expo floor is where most visitors spend the bulk of their time. In Sydney, there will be over 150 fitness and wellness brands exhibiting. Visitors can explore, sample, and shop with discounts of up to 70% off. Categories include nutrition supplements, training equipment, activewear, wearable technology, and recovery products.
It is also the best place in Australia to try gear before you commit to buying it. You can test equipment, sample nutrition products, and speak directly to brand representatives. Therefore, you get far more than you would from shopping online.
Additionally, the show floor is a great space for fitness business owners to compare suppliers, negotiate deals, and discover innovations that have not yet hit the mainstream market.
Live Sport and Competitions
Live sport is one of the highlights that sets AusFitness Expo apart from any other fitness event in Australia. There are multiple competitions running across the event days, all included with your general admission ticket.
In 2026, the Sydney lineup features:
CrossFit Expo Games — an official CrossFit Licensed Event featuring elite, masters, and adaptive athletes
Powerlifting — watching Australia’s strongest powerlifters push their limits in real time
Street Workout — freestyle calisthenics athletes competing for the championship title
Streetlifting — a national meet combining calisthenics movements with added weight
Olympic Weightlifting — presented by the NSW Weightlifting Association
The Pump Zone — powered by Gymleco, MaxPump, and Hoist Fitness, giving visitors a chance to try premium equipment and get a real workout in
ICN NSW Muscle and Model Competition — a celebration of strength, athleticism, and physique
These competitions are not just for watching. Many of them encourage public participation and interaction. There are also non-stop fitness challenges and giveaways running all weekend, with prizes up for grabs throughout both days.
Celebrity Guests and Special Appearances
The expo regularly attracts big names from the fitness world. While the full 2026 Sydney lineup has not yet been fully announced, the event has confirmed that major fitness personalities and sporting heroes will appear. Past events have hosted Arnold Classic champions and Mr. Olympia-level bodybuilders.
More guests are expected to be revealed in the lead-up to September. Following the official AusFitness Expo social media channels and website is the best way to stay updated on announcements.
Getting to ICC Sydney
ICC Sydney is very easy to reach. It is located in Darling Harbour, one of Sydney’s most accessible precincts. The venue sits just 8 kilometres from Sydney Airport. By car, the average drive time is around 25 minutes.
The ICC has two on-site car parks. Additionally, the closest public parking is at Harbourside Car Park on 100 Murray Street, Pyrmont. For those using public transport, multiple train, bus, and light rail options serve the Darling Harbour area.
If you are traveling from interstate or internationally, the venue’s website has a full Hotels and Travel page to help you plan your accommodation and transport.
Why Attend AusFitness Expo in 2026?
This is a fair question, especially with so many fitness events, YouTube channels, and online communities available. However, nothing replaces the energy of being in a room full of thousands of people who share your passion.
Attendees consistently report leaving the event feeling motivated, inspired, and more committed to their fitness goals than before they arrived. The combination of live sport, brand discoveries, product trials, and community connection creates something that a screen simply cannot replicate.
Furthermore, the 2026 Sydney edition runs for three full days. This gives you more time to explore everything. Whether you are a casual fitness fan looking for a fun weekend, a competitive athlete wanting to watch elite sport, or a gym owner seeking new suppliers, this event delivers across the board.
Conclusion
AusFitness Expo 2026 is a must-attend event for anyone serious about fitness in Australia. The Melbourne edition has already delivered an incredible experience. Now all eyes are on Sydney from September 11 to 13 at ICC Sydney, Darling Harbour. With tickets starting at just $20 during early bird sales, a massive floor of 150-plus brands, nine-plus live sport competitions, and a dedicated trade show for industry professionals, the value on offer is hard to beat. Book your tickets early through ausfitnessexpo.com.au, plan your travel, and get ready to be part of the biggest fitness event Australia has seen this year.
Frequently Asked Questions
When is AusFitness Expo Sydney 2026?
The Sydney expo runs from Friday, September 11 to Sunday, September 13, 2026, at ICC Sydney in Darling Harbour. Public hours are 10am to 5pm each day.
How much do AusFitness Expo 2026 tickets cost?
Pre-show online tickets are $30 for a one-day adult pass and $50 for a two-day adult pass. Show-day prices at the door are $35 (one day) and $60 (two days). Children aged 12 and under get in free.
Is AusFitness Expo suitable for non-professionals?
Absolutely. The public expo is designed for all fitness fans, from beginners to elite athletes. You do not need any industry credentials to attend the general admission event.
Can fitness industry professionals attend for free?
Yes. Trade professionals can register for free before September 10, 2026. A free trade ticket also includes access to all three days of the public expo.
Are the live sport competitions included in the general admission ticket?
Yes. All live sporting competitions and fitness challenges at AusFitness Expo are included with your standard ticket. There is no extra charge to watch or participate in most events.
