Clinical studies since Oxford success

Just as medical science is constantly changing and advancing, so too is the pharmaceutical industry; although for the latter it is its growing reliance on launching successful new products to survive which is the key focal point. A contemporary market where trial periods of new products lead to dramatically lower sales than was expected has triggered the need for change leading to a range of new approaches which explore all aspects of the process, from customer perception to branding, marketing and even the transportation of the products and how quickly they can receive them, with the goal of turning these figures around.  One way to turn the transportation speed for the better would be if they used a Same Day Courier Slough company located at sites including

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These key trends impact the field of clinical studies in several crucial ways, incorporating a greater use of twenty-first century digital technology to both increase efficiency and client communication, and to produce more cost-effective studies which in turn will reduce the budget spend.

Trend 1: A shift to online recruitment, communication and monitoring

These days many people are used to interacting with medical professionals in a digital space. They book GP and hospital appointments online, order repeat prescriptions from a pharmacy website, and in some areas even choose a video consultation with a doctor over a face-to-face consultation. This familiarity makes it possible for companies to use mobile platforms for recruitment, an efficient process which is both more successful and cheaper than traditional methods.

Apps can be used to improve the efficiency of clinical trials through ongoing communications too. Companies such who may organise adaptive phase 1 clinical studies, could send appointment reminders this way, or alert patients who forget to take their drugs through this innovative form of virtual supervision.

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Trend 2: Increased flexibility

Being aware of the current pharma market and the results of ongoing clinical trials around the world allows a company to respond rapidly and proactively to results as they are reported. This allows those running similar clinical trials to make fast and useful decisions about things like the number of patients needed for each stage, or any other adjustments which are considered essential for a successful trial –

Trend 2: Patient power

Patients today expect to be more involved in decisions affecting their health, which includes any participation in clinical trials. Consequently, the trial organisers who adapt protocols to access and utilise feedback from patients will benefit from unique insights which would otherwise be off limits.

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