Supermarket Shopping is a need that no one can avoid, but it can also become more enjoyable than other household chores. As? It would be enough to organize oneself with a shopping list in hand and goodwill, of course, but it would also not hurt greater attention from the world of large-scale distribution to consumers.
What are the aspects that these modern shopping cathedrals could improve to make life easier for their customers? We have compiled a list of the ten things that should not be missing in our ideal supermarket and we propose them to you, what do you think?
1) Provide more effective tools for interacting with customers: not only with the classic listening point at the supermarket (or call center) but also apps and other digital channels such as social networks;
2) more information on the origin of the products, even beyond the regulatory provisions, starting with the introduction on the label of information on the production plant;
3) prohibition of placing children’s products at the checkout, so as not to solicit impulse purchases of the little ones;
4) preparation of the products inside the department store according to consumer needs (and not according to the visual merchandising techniques of the supermarket): first the mineral water, to prevent it from crushing other products, then canned products, then the fresh ones such as cheeses, fruit and vegetables and finally frozen foods close to the crates, so as not to interrupt the cold chain;
5) commitment not to change the arrangement of the products only to confuse the consumer and force him to wander through the aisles;
6) indication of the most convenient product to facilitate the purchases of those who go to the most advantageous prices;
7) commitment to environmental sustainability: from the use of recyclable materials to containers for the collection of exhausted batteries, from the ban on the use of PVC film for meats and cheeses to the installation of thermometers visible to the public in freezers, up to the correct collection of WEEE ;
8) serious investments in the training of point of sale employees also to introduce new customer assistants who can guide the consumer to find the products on the shelves and the necessary news for good value for money purchases;
9) better reception for customers: from the availability of signs on warranty and post-sale rights to the presence of “green” labels and products for particular consumer needs, from the containment of lines to the checkouts (offering privileged or automated routes), the availability of wifi areas or for charging smartphones or tablets, up to places equipped for minors or the elderly;
10) certification systems by consumer associations on the quality of information, listening services, product safety (for example through inspections or mystery shopping activities that make it possible to obtain the release of a trust mark of trust).
